Ongoing work with a local club. Purple Pickleball are based at Halton Tennis Centre and have created a popular pickleball programme. Some sporadic work with the owners, creating tournament based content... from promotion and marketing for signups to results and highlights. Alongside general messaging and reminders for members and followers. Work began in 2025, Scroll down to see results.
Visit purplepickleball.co.uk or haltontennis.co.uk/pickleball for more information
Some key stats from working with Purple Pickleball in 2025:
In the first week, 3 stories and 3 posts (1 reel), doubled the account views from the previous month. All 3 posts gained 1,000 views in 48 hours with continuing growth. This came from a few things including changing the content style, timing of posts, understanding the target audience.
Having Painted Lines available for content and social media management further helped the club to tell stories of their players, including announcements of new team players and results updated in the UKs second highest pickleball division, the PPL Challenger League.
In August, the account achieved 28,000 views with content around the tournament hosted at the club with reels, graphics and stories increasing followers by 11%.
Managing the account in 2025, posts average 2,000 views, sign ups to tournaments increase month on month and in every month the account hit 15,000 views or more.
New Instagram theme in which throughout the year, there were multiple events so each period had a specific matching graphic style with a slightly different hue, January tournament being closer to pink, ending with a December tournament where the hue matched that of Purple Pickleball. This gave the audience a familiarity of the brand but an ability to distinguish one event from the next.
